But gone are the days when slapping a site up was a warranty that traffic will appear from the ether. With competition as strong as ever, the "if you build it they will come" mindset simply will not cut it. Unlike social media or paid advertisements, individuals do not stumble upon your site throughout the course of their typical day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never bothers to click past the first page. The easiest way to grow traffic to your site is to tell everyone about it. Print the URL of your site on your organization cards and at the bottom of all your marketing materials.
Location a link to your site on your social networks pages and anywhere else you can think of. The most effective way to bolster your website's online exposure and ranking is by using a search engine optimization (SEO) method that focuses on website optimization as well as high quality link building and content.
People see the worth you offer and even share it with buddies. Paid advertisements are another way to get your company in front of individuals who aren't currently in your circle. In either case, you do not wish to go TOO wide with the funnel, so ensure your advertisements and material relate to the ideal customer you wish to bring in.
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